Its threadbare budgets were prohibitive in the station getting color capabilities, and technical gaffes were everywhere. Its broadcast schedule began at 4 PM and ended at midnight, consisting of off-network reruns and movies. A petition was filed to move the station to channel 17, which the FCC granted. When the station's license was granted in 1965, it was originally allocated for channel 46 (now occupied by WGCL). It originally broadcast in a studio building on West Peachtree Street from where WAGA/channel 5 originally operated. The station opened in September of 1967 as WJRJ-TV/channel 17 (analog), owned by Jack Rice Jr.
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